Referral
Goes out a fortnight after a job, while they still remember how it went. A small thank-you for both sides turns a happy customer into two.
One-click marketing campaigns
You already know referrals and repeat customers are the cheapest work you’ll ever win. The problem was never knowing — it was finding a Tuesday evening to actually do something about it.
Already written
Built, loaded, and waiting for you to say go
Each one is a proper sequence — the right message, to the right slice of your customer list, at the right interval. You choose which to run. No marketing hire, no agency retainer, no evenings lost to Canva.
- Referral, reactivation, seasonal and quote follow-up sequences
- Text and email, sent whenever your customers actually read
- Targeted by service, area or how long since their last job
- Replies land in your normal inbox as a conversation
- Consent and one-tap STOP handled automatically
Refer a friend — £25 each
Annual service reminder
Winter check-up offer
Quote follow-up (3 touches)
Win back — no job in 18 months
The four that earn their keep
Start with these
Reactivation
Everyone has a list of people they haven’t seen in eighteen months. They haven’t left you; they’ve just forgotten your name. This reminds them.
Quote follow-up
Most quotes aren’t rejected, they’re forgotten. Three polite nudges over a fortnight recover work you’d already written off.
Seasonal & service reminders
Boiler checks before the cold snap, gutters before the autumn, air-con before the heatwave. Predictable work, booked in advance.
The legal bit
Marketing texts have rules. We follow them.
UK marketing by text and email is governed by PECR as well as UK GDPR. Get it wrong and the ICO takes an interest. This is set up correctly from day one.
Consent captured properly
Opt-in recorded at the point of enquiry, with a timestamp and a record of exactly what they agreed to.
One-tap STOP on every send
Opt-outs are honoured instantly and permanently across every campaign, with no manual list-scrubbing.
Existing customers handled correctly
The soft opt-in for previous customers is applied where it genuinely applies — and not where it doesn’t.
We’ll walk you through what you can and can’t send on the launch call. This is not legal advice — if you’re in a regulated sector, check with your own adviser.
Questions
Before you switch anything on
Can I text people who haven’t opted in?
Not for marketing, no. Under PECR you generally need consent, with a narrow soft opt-in for people who bought something similar from you and were given a clear chance to refuse. We’ll help you work out which of your contacts qualify rather than blasting the lot and hoping.
Can I write my own campaigns?
Of course. The pre-built ones are a starting point, not a cage. Edit the wording, change the timing, or build something new from scratch.
What if someone replies to a campaign?
It lands in your normal inbox as a conversation, and their remaining campaign messages pause automatically so you’re never talking over yourself.
Won’t I annoy my customers?
You would if you sent weekly discount blasts, so don’t. These are low-frequency and genuinely useful: a service due, a quote you never heard back on, a thank-you with a referral offer. Frequency caps stop anyone getting hit twice in a month.
Your customer list is an asset. Use it.
Most businesses we onboard are sitting on years of contacts they’ve never marketed to once.